Serengeti Music

The word Serengeti originates from Maasai and is used to describe the endless plains of the African national park and region “the place where the sky and earth meet”. In 2008 two singer/songwriters, Mastercat and True adopted the word Serengeti to signify the joining of their musical forces. What started as collaboration on one song quickly turned into a mutual goal fuelled by their love for reggae, roots and dancehall music.
Mastercat and True were bitten early by the reggae/ragga/dancehall bug but spent their youth engaged in a broad variety of musical genres such as hiphop, rock, punk, soul and r&b. The love for music would eventually lead the two artists onto the path where they would meet on a summer tour in 2006 while working on separate projects. The lack of reggae/dancehall oriented music from Sweden along with the continual minority representation of female artists motivated a continued collaboration which in the spring of 2008 gave birth to Serengeti. They received recognition for their work early when they just months after starting were invited to perform on the main stage at Europe’s largest reggae festival, Rototom Sunplash Festival in Italy and featured on Rototom Sunplash official compilations CD “Reggae Girls” released at the 2009 festival. By late 2009 Serengeti released their first official single called “Walk With An Empress” on the German label SoundQuake. The Empress riddim release, produced by Swedish reggae sensation and producer Kap10 (Kapten Röd), included artists such as Cornadoor, Joggo and Zed-I. The tune received positive feedback and airtime on radio shows hosted by Sentinel Sound (Germany), David Rodigan (UK) and Tek-9 Sound (NY). “Walk With An Empress” was also on the German Reggae Charts for 7 weeks and ranked as high as 2nd place.

Debut album “Standing Steady” out now!!!

ILLEGYAL Records and Border Music proudly presents the debut album from Serengeti “Standing Steady”. Two years of hard work, sweat, laughs and tears have culminated into a 15 track album jam packed with pulsating dancehall, modern roots, reggae, soca vibes and afrobeats including the hit singel “Walk with an empress”. The album features collaborations with Etzia, Joey Fever and Fresharda and productions by – Partillo (SWE), Kap10 (SWE), Fresharda & Gifted (ENG), Cornadoor & Berteaux (GER) and Serengeti themselves. Illegyal Records is run by Serengeti and Clara Star.

In 2009 Lady Louise was asked to join the duo on tour as part of a dj live set. Before this Lady Louise had made a name for herself as a “onegyal sound” with wicked skills, playing shows both in Sweden and internationally. Also Lady Louise is a prominent feature on the Swedish dancehall/reggae scene since the start of her club Jamrock in 2007. To date Jamrock is the only club in Sweden which hosts to some of Europe’s most established Sounds making Gothenburg the city to visit if you want a taste of the international dancehall/reggae vibes. It only took a few months before the duo and Lady decided to cement their collaboration and work more intensely towards promoting themselves as a crew which combines live shows and sound sets with mc´s. Today Lady Louise is an official member of Serengeti.
Serengeti are now preparing for the release of the single “To the clouds” with accompanying music video and coming tour dates which include stops @ Splash! Festival (GE), Ruhr Reggae Summer Festival (GE), Peace & Love Festival (SWE), Urkult Festival (SWE) and Uppsala Reggae Festival (SWE). Live performances with Swedish backing band “Ribbit Boom Band” and Germanys “Soulfire Band” as well as club shows alongside Dj/club promoter Lady Louise, who is now an official member of Serengeti, are planned throughout 2010 with more dates to be announced.